Uniqueness Music — case study
Brand identity · Music & digital
Brand direction for a music identity: a deer-and-diamond emblem, consistent lockups and an atmospheric palette for digital channels.
Work
Selected work
Packaging systems, brand identity, custom lettering and textiles.
CALI — case study
Brand identity · Packaging
Brand identity and label artwork for a nine-flavour nicotine-pouch range: a fixed bear emblem and frame, with colour carrying each flavour.
Happy Hippie — case study
Custom lettering · Packaging
Wordmark, pouch graphics and production artwork for five stand-up pouch layouts across day, night and strength variants.
Kavir Gin — case study
ConceptBrand identity · Concepts · Packaging
Self-initiated concept for a fictional small-batch gin: saffron, dried lime and rose, an eight-point star pattern and restrained serif type.
Dark Matter — case study
Brand identity · Packaging
Visual identity, typographic composition and carton artwork for a ten-pack pre-roll carton.
VYBE — case study
Brand identity · Packaging
Visual identity and pouch packaging for a six-flavour energy range: one angular wordmark, one dark base, a clear signal for each flavour.
Gum Pillows — case study
Brand identity · Custom lettering · Packaging
Brand identity and packaging range for five nicotine-pouch flavours, built around rounded bubble lettering and pillow shapes.
Low Hum — case study
ConceptBrand identity · Concepts · Packaging
Self-initiated concept for a fictional Montréal brewery: three 473 ml cans, one ripple system, bilingual from the start.
The Squishlist — case study
Custom lettering · Packaging
Custom product-name lettering and jar-wrap artwork within the existing Squishlist masterbrand.
Terp Krush — case study
Custom lettering · Packaging
Graffiti-led product lettering for two jar lids and wraps: Gushers Up and Panty Droppers.
Actualize This — case study
Brand identity · Game graphics
Identity and graphic design for a board game: primary mark, box, board, rulebook and four card families.
UFO Fashion — case study
Brand identity · Fashion & textile
My own streetwear label: a saucer emblem and narrow wordmark, garment graphics, hangtags and labels.
100’s Vapes — case study
Packaging
Packaging artwork for a large vape range: a stable character-led mark and vertical layout, with flavour imagery, colour and name changing per variant.
Manhattan — case study
Packaging
Packaging graphics for a flip-top cigarette pack in two alternative directions: script and skyline, or architectural lettering.
Slow Hours — case study
ConceptBrand identity · Concepts · Packaging
Self-initiated concept for a fictional Montréal roaster: three 340 g bags where a clock face shows how dark the roast is.
Safran Nord — case study
ConceptBrand identity · Concepts · Fashion & textile
Self-initiated concept for a fictional Montréal label: three print families from Persian textile geometry, each in three colourways, and a first drop of three garments.