Start a project

Work Brand identity Concepts Fashion & textile

Self-initiated concept — Fashion & Textile Design

Safran Nord

Persian geometry, cut for a Montréal winter.

Problem
A fictional Montréal label needs a print language of its own that holds from a swatch to a whole garment.
Solution
Three print families from Persian textile geometry (khatam, atlas and a winter check), three colourways each, tied together by one star monogram.
Result
Nine seamless repeats, technical flats for three garments, trims and a lookbook direction, all labelled as concept work.

My role Self-initiated concept · naming, identity, print design, garments

Safran Nord: project card image.

Self-initiated concept for a fictional Montréal label: three print families from Persian textile geometry, each in three colourways, and a first drop of three garments.

Part by part

From one star, a first drop

  1. One star

    One star

    The eight-point star of khatam inlay becomes the monogram, with a north tick.

  2. Two scripts, one voice

    Two scripts, one voice

    The wordmark and the Persian name share one lockup on every tag and label.

  3. Three print families

    Three print families

    Khatam, Atlas and Nord check, each in three colourways.

  4. A first drop

    A first drop

    Camp shirt, chore jacket and hoodie, with flats and strike-offs.

  5. Self-initiated concept

    Self-initiated concept

    A fictional Montréal label, made to show textile and identity work together.

Concept artwork, arranged in 3D

Identity

Colour, type and system

Safran Nord mark.
Safran Nord mark

Palette

Named colours of the concept

  • Night #14161B RGB 20 22 27
  • Spruce #1F3B33 RGB 31 59 51
  • Clay #C0562F RGB 192 86 47
  • Saffron #E3A21A RGB 227 162 26
  • Frost #A9C1D3 RGB 169 193 211
  • Snow #F1ECE2 RGB 241 236 226

Type

Safran Nord lettering in use.
One family for Latin, Vazirmatn for Persian

System

  • Safran Nord variant 1.
  • Safran Nord variant 2.
  • Safran Nord variant 3.

Concept specification · fictional brand

The artwork

Designed in detail

Safran Nord hangtag back listing the chore jacket, the cloth and the check repeat, marked as a concept sample.Open full-size image
Concept artwork — fictional brandHangtag, back: garment, cloth and repeat
Safran Nord printed care label with the monogram, both names and care instructions.Open full-size image
Concept artwork — fictional brandPrinted care label, 3 × 7 cm
Safran Nord woven neck label: saffron monogram and snow wordmark on spruce.Open full-size image
Concept artwork — fictional brandWoven neck label, 6 × 2 cm

Design decisions

Why it looks this way

  1. Safran Nord mark.Open full-size image
    Concept artwork — fictional brand

    One star, from inlay to monogram

    The eight-point star of khatam inlay becomes the monogram, with a north tick at the top.

  2. Safran Nord saffron hangtag front with the star monogram, the wordmark and the Persian name.Open full-size image
    Concept artwork — fictional brand

    Two scripts, one voice

    The wordmark and the Persian name share one lockup on every tag and label.

Textiles

Three print families, nine colourways

Safran Nord khatam repeat: eight-point stars and interlaced squares, the tile, a continuity test and three colourways.Open full-size image
Proposed textile — concept developmentKhatam: 12 cm straight repeat after Persian khatam inlay; three colourways
Safran Nord atlas repeat: feathered ikat stripes, the tile, a continuity test and three colourways.Open full-size image
Proposed textile — concept developmentAtlas: 18 cm feathered stripe after Persian ikat silk; three colourways
Safran Nord check repeat: a three-weight check with a saffron line, the tile, a continuity test and three colourways.Open full-size image
Proposed textile — concept developmentNord check: 12 cm winter check with one saffron line; three colourways
A flat-laid camp-collar shirt printed with the Safran Nord atlas stripe in ink and snow on saffron, on linen.Open full-size image
Proposed garment — generated photograph, print applied by meCamp shirt in Atlas, Saffron
A chore jacket on a hanger in the Safran Nord check in spruce and snow, its patch pockets cut on the bias, against a plaster wall.Open full-size image
Proposed garment — generated photograph, print applied by meChore jacket in Nord check, Spruce, pockets on the bias
Technical flats of the Safran Nord camp shirt, chore jacket and hoodie, filled with the prints at true repeat size, with proposed specifications.Open full-size image
Technical flat — proposed specificationCamp shirt, chore jacket and hoodie: flats to scale with proposed specifications
Three pinked fabric swatches of the Safran Nord prints on linen beside a woven label, a saffron hangtag and a care card.Open full-size image
Strike-off simulation — rendered, not a mill approvalThree families as pinked swatches, with labels and a hangtag

Campaign

A proposed direction

Safran Nord campaign direction: feed posts, stories and a typographic frame made from the project imagery. Proposed, not published.Open full-size image
Proposed campaign — fictional brandFirst drop, a lookbook in four frames: posts, stories and a typographic frame

By the numbers

print families
3
print families
colourways, three per family
9
colourways, three per family
garments in the first drop
3
garments in the first drop
scripts: Latin and Persian
2
scripts: Latin and Persian
Process & productionFull write-up, print specs, timeline, files, credits

Delivered

  • Wordmark, star monogram and bilingual lockup
  • Three print families, three colourways each, seamless repeats
  • Technical flats for three garments
  • Hangtag, woven label and care label
  • Lookbook and launch frames

Built to print

Repeats
Khatam 12 × 12 cm · Atlas 18 × 18 cm · Nord check 12 × 12 cm
Type
Archivo Expanded, Archivo, Vazirmatn (Persian)
Palette
Saffron, Spruce, Night, Snow, Frost, Clay
Status
Concept: not sampled, not produced

Evidence

Design reading
Taking all three families from one geometric source keeps a varied range coherent.

Credits & notes

  • Fictional brand. Self-initiated concept, not a client project.
  • Garment photographs generated with Magnific (Freepik) from text prompts; prints, trims and boards by Faraz Khadivdjam.

In short

One star and three repeats give the label a print range that grows by colourway, not by redesign.

Next project Uniqueness Music A symbol with a digital life.

Contact

Have a project in mind?

Tell me what you’re making, what you need designed, and your timeline. For design roles or collaborations, email me directly.

Email Faraz Contact page

Project enquiry Design opportunity