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Work Brand identity Game graphics

Actualize This

One visual world across a game’s components.

Problem
A board game’s box, board, rulebook and four card families had to feel like one world.
Solution
One ornamental frame and a warm red-and-gold palette across every piece; each card family gets its own colour.
Result
Identity and component artwork for the box, board, rulebook and four colour-coded card families.

My role Visual identity · game-component graphic design

Actualize This: project card image.

Identity and graphic design for a board game: primary mark, box, board, rulebook and four card families.

The Actualize This box lid with decks of Events, Lessons, Quests and Alignments cards on a walnut table beside a velvet cloth. Studio composite: production artwork rendered in 3D at the scene's scale and light, laid on a generated top-down scene.Open full-size image
Studio composite — production artwork in a generated setThe box lid and the four card families

Part by part

One frame, four families

  1. A mark with ceremony

    A mark with ceremony

    The emblem and decorative lettering set the tone for every component.

  2. A shared frame

    A shared frame

    Borders, gold detail and a deep burgundy field relate the box and the rulebook.

  3. Four families

    Four families

    Quests, Lessons, Events and Alignments share the frame; each has its own colour.

  4. The board

    The board

    A map-like board changes the density but keeps the ornamental language.

  5. Every piece

    Every piece

    Box, board, rulebook and four card families from the source files.

The design files, arranged in 3D

Identity

Colour, type and system

Actualize This mark.
Actualize This mark

Palette

Sampled from the production files

  • #3A1616 RGB 58 22 22
  • #2A1D36 RGB 42 29 54
  • #65211F RGB 101 33 31
  • #163F52 RGB 22 63 82
  • #9B642D RGB 155 100 45
  • #3F7E76 RGB 63 126 118

Type

Actualize This lettering in use.
The four card families

System

  • Actualize This variant 1.
  • Actualize This variant 2.
  • Actualize This variant 3.

Palette sampled from the production files; type and system as printed

The artwork

Designed in detail

Actualize This rulebook cover.Open full-size image
Original artworkRulebook cover

Design decisions

Why it looks this way

  1. Actualize This primary mark: italic lettering inside a circular frame.Open full-size image
    Original artworkPrimary mark

    A mark with ceremony

    The emblem and decorative lettering set the tone that the larger components build on.

  2. Actualize This box face: gold mark on a deep burgundy field with an ornamental border.Open full-size image
    Original artworkBox face

    A shared frame

    Repeated borders, gold detail and a deep burgundy field make the box and rulebook feel related.

  3. Four card-family backs: Quests (green), Lessons (blue), Events (orange) and Alignments (purple).Open full-size image
    Original artwork

    Four families, one frame

    Quests, Lessons, Events and Alignments share the frame and emblem; each has its own colour.

  4. Actualize This board: a map with a numbered pyramid of needs.Open full-size image
    Original artworkBoard

    Information meets identity

    The map-like board changes the visual density while keeping the ornamental language.

In context

The Actualize This box on a dark wooden table beside decks of Events, Lessons and Quests cards and an Alignments card. Studio render made from the production artwork.Open full-size image
Studio render — production artworkBox lid and the four card families

Campaign

A proposed direction

Actualize This campaign direction: feed posts, stories and a typographic frame made from the project imagery. Proposed, not published.Open full-size image
Proposed campaign direction — not publishedGame night, styled as editorial: posts, stories and a typographic frame

By the numbers

card families, each colour-coded
4
card families, each colour-coded
core components: box, board and rulebook
3
core components: box, board and rulebook
Process & productionFull write-up, print specs, timeline, files, credits

Overview

Actualize This is a board game. The box, board, rulebook and card families had to belong to one world while letting players tell component types apart.

The challenge

Keep large surfaces, small cards and information-heavy components visually connected, while each card family stays distinct.

Creative direction

A shared frame, warm palette and coordinated typography carry across every component. Quests, Lessons, Events and Alignments each get their own colour inside that frame.

What was delivered

The identity, box face, board, rulebook and four card-family designs.

Design value

A connected component system gives the game a coherent character and helps players separate card types. The sources show graphic design deliverables; they do not establish gameplay design, testing or sales.

The problem is framed from the finished work, not quoted from a client brief.

Delivered

  • Primary mark
  • Box face
  • Board
  • Rulebook cover
  • Four card-family backs

Evidence

Verified fact
Four card families are supplied: Quests, Lessons, Events and Alignments.
Box face, board and rulebook artwork are supplied.
Design reading
Colour separates the card families within one shared frame.

Credits & notes

  • Identity, layout and component design — Faraz Khadivdjam
  • Some imagery within the project is AI-assisted (as noted in the original portfolio)
  • Studio renders — made in Blender from the production artwork, 2026
  • Studio composites — production artwork rendered in Blender on background plates generated with Magnific (Freepik) from text prompts, 2026
  • Flat lays — production artwork rendered in Blender on top-down scenes generated with Magnific (Freepik) from text prompts, 2026

In short

One frame and one palette make a box, a board, a rulebook and four card families belong to the same game.

Next project UFO Fashion From a sketch to a wearable identity.

Contact

Have a project in mind?

Tell me what you’re making, what you need designed, and your timeline. For design roles or collaborations, email me directly.

Email Faraz Contact page

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