Work

Concepts

Self-initiated concepts for fictional brands: packaging, fashion and textiles.

Kavir Gin — case study

Brand identity · Concepts · Packaging

Self-initiated concept for a fictional small-batch gin: saffron, dried lime and rose, an eight-point star pattern and restrained serif type.

Low Hum — case study

Concept

Brand identity · Concepts · Packaging

Self-initiated concept for a fictional Montréal brewery: three 473 ml cans, one ripple system, bilingual from the start.

Slow Hours — case study

Concept

Brand identity · Concepts · Packaging

Self-initiated concept for a fictional Montréal roaster: three 340 g bags where a clock face shows how dark the roast is.

Safran Nord — case study

Concept

Brand identity · Concepts · Fashion & textile

Self-initiated concept for a fictional Montréal label: three print families from Persian textile geometry, each in three colourways, and a first drop of three garments.