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Work Brand identity Music & digital

Uniqueness Music

A symbol with a digital life.

Problem
One mark had to organise channel artwork, motion content and branded items.
Solution
A geometric emblem and a steady wordmark, with atmospheric imagery carrying the mood.
Result
A visual language that extends across the music channel’s touchpoints.

My role Brand direction · logo · typography · digital graphics

Uniqueness Music: project card image.

Brand direction for a music identity: a deer-and-diamond emblem, consistent lockups and an atmospheric palette for digital channels.

Part by part

From construction to lockup

  1. Two references, one emblem

    Two references, one emblem

    Deer and diamond resolve into a single geometric emblem.

  2. Construction you can repeat

    Construction you can repeat

    Proportions and alignment define the drawing at any size.

  3. A consistent lockup

    A consistent lockup

    The emblem pairs with a fixed wordmark and a genre line.

  4. Applications

    Applications

    Laptop, stationery, phone and tote: labelled mockups, not delivered work.

  5. One identity

    One identity

    Concept, construction and lockup from the original guidelines.

The design files, arranged in 3D

Identity

Colour, type and system

Uniqueness Music mark.
Uniqueness Music mark

Palette

Sampled from the production files

  • #13222A RGB 19 34 42
  • #213E4A RGB 33 62 74
  • #2D5967 RGB 45 89 103
  • #4C838E RGB 76 131 142
  • #88AFB8 RGB 136 175 184

Type

Uniqueness Music lettering in use.
Wordmark lockup

System

  • Uniqueness Music variant 1.
  • Uniqueness Music variant 2.
  • Uniqueness Music variant 3.

Palette sampled from the production files; type and system as printed

The artwork

Designed in detail

Uniqueness geometric emblem and wordmark over an atmospheric aurora image.Open full-size image
Original artworkEmblem on the atmospheric palette
Stationery presentation mockup with the Uniqueness identity.Open full-size image
Presentation mockupStationery — not evidence of production
Phone presentation mockup with Uniqueness screens.Open full-size image
Presentation mockupMobile — not evidence of production
Tote bag presentation mockup with the Uniqueness emblem.Open full-size image
Presentation mockupTote bag — not evidence of production

Design decisions

Why it looks this way

  1. Concept: a deer icon plus a diamond icon become the Uniqueness emblem.Open full-size image
    Original artworkConcept

    Two references, one emblem

    Deer and diamond references resolve into a single geometric emblem.

  2. Emblem construction diagram with proportions and grid.Open full-size image
    Original artworkConstruction

    Construction you can repeat

    Proportions and alignment define a consistent drawing at any size.

  3. Uniqueness Music lockup with the line “Deep House / Organic House / Deep Progressive House”.Open full-size image
    Original artworkLockup

    A consistent lockup

    The emblem pairs with a fixed wordmark and a genre line.

In context

A laptop on a walnut desk showing the Uniqueness emblem construction and lockup. Real artwork placed on a generated photograph.Open full-size image
Proposed application — artwork on a generated photographGuidelines on screen
Proposed motion study — the real artwork, animatedFrom the aurora to the construction lines and the lockup, 8 s

Campaign

A proposed direction

Uniqueness Music campaign direction: feed posts, stories and a typographic frame made from the project imagery. Proposed, not published.Open full-size image
Proposed campaign direction — not publishedA release, across screens: posts, stories and a typographic frame
Process & productionFull write-up, print specs, timeline, files, credits

Overview

Uniqueness is a music identity for deep, organic and progressive house. It needed a compact signature to connect channel artwork and branded applications.

The challenge

One mark had to organise a recognisable look across channel artwork, motion content and branded items.

Creative direction

A geometric emblem and a consistent wordmark hold the system together; atmospheric imagery and a restrained palette carry the mood.

What was delivered

Original guideline material with concept and construction diagrams, and the resolved lockup. The application images below are presentation mockups.

Design value

The system shows how one mark can organise a visual language across touchpoints. The mockups illustrate possible applications; they do not prove those items were produced.

The problem is framed from the finished work, not quoted from a client brief.

Delivered

  • Identity guidelines
  • Emblem construction
  • Wordmark lockup
  • YouTube banners, thumbnails, intro video and equalizer graphics (listed in the original portfolio, not shown here)

Evidence

Verified fact
Concept, construction and lockup come from the original guidelines.
Design reading
A strict construction lets the emblem stay consistent at any size.

Credits & notes

  • Brand direction, logo and typography — Faraz Khadivdjam
  • Application images — presentation mockups
  • Studio composites — production artwork rendered in Blender on background plates generated with Magnific (Freepik) from text prompts, 2026

In short

An emblem built on construction lines, drawn to hold up on screens, covers and branded items.

Next project CALI An emblem that holds a nine-flavour range together.

Contact

Have a project in mind?

Tell me what you’re making, what you need designed, and your timeline. For design roles or collaborations, email me directly.

Email Faraz Contact page

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