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Work Custom lettering Packaging

Terp Krush

Lettering that wraps around the product.

Problem
Two products needed loud, legible names on both a round lid and a narrow wrap.
Solution
Graffiti-led lettering and saturated pattern, carried from the lid to the wrap.
Result
Two lid-and-wrap artwork pairs in one lettering system.

My role Packaging graphics · custom lettering

Terp Krush — Gushers Up

Terp Krush Gushers Up

3D model — original artwork Lid and wrap as supplied. Jar and lid colour follow the presentation mockup.

Graffiti-led product lettering for two jar lids and wraps: Gushers Up and Panty Droppers.

Terp Krush jars on teal terrazzo: Gushers Up and Panty Droppers, each standing to show the lid and lying to show the wrap. Studio composite: production artwork rendered in 3D at the scene's scale and light, laid on a generated top-down scene.Open full-size image
Studio composite — production artwork in a generated setBoth jars: lids and wraps

Part by part

A signature above, a voice around

  1. Graffiti-led lettering

    Graffiti-led lettering

    Product lettering for two jar lids and wraps: Gushers Up and Panty Droppers.

  2. A signature above

    A signature above

    The Terp Krush lid lettering stays consistent across variants.

  3. A product voice around

    A product voice around

    Custom lettering and its own background define each wrap.

  4. Same system, new voice

    Same system, new voice

    The second wrap keeps the structure with a different palette and letter rhythm.

  5. Two lid and wrap pairs

    Two lid and wrap pairs

    Jar and lid colour follow the presentation mockup.

3D: the production artwork on the real dimensions

Identity

Colour, type and system

Terp Krush mark.
Terp Krush mark

Palette

Sampled from the production files

  • #373565 RGB 55 53 101
  • #852A68 RGB 133 42 104
  • #327BB0 RGB 50 123 176
  • #CF5354 RGB 207 83 84
  • #9BB553 RGB 155 181 83
  • #CC51C1 RGB 204 81 193

Type

Terp Krush lettering in use.
Panty Droppers wrap, full width

System

  • Terp Krush variant 1.
  • Terp Krush variant 2.

Palette sampled from the production files; type and system as printed

Brandbook

The system, board by board

Board: Terp Krush lids and wraps for Gushers Up and Panty Droppers.Open full-size image
Presentation board — compiled from the design filesLids and wraps for both jars

The artwork

Designed in detail

Terp Krush lid label on a magenta field.Open full-size image
Original artworkSecond lid

Design decisions

Why it looks this way

  1. Terp Krush lid label on a green and yellow field.Open full-size image
    Original artworkLid

    A signature above

    The Terp Krush lid lettering stays consistent across variants.

  2. Gushers Up wrap with graffiti lettering.Open full-size image
    Original artworkGushers Up wrap

    A product voice around

    Custom product lettering and its own background define each wrap; dimensional outlines keep the name visible in layered artwork.

  3. Panty Droppers wrap with orange graffiti lettering on magenta.Open full-size image
    Original artworkPanty Droppers wrap

    Same system, new voice

    The second wrap keeps the structure with a different palette and letter rhythm.

In context

Terp Krush Gushers Up jar with the lid lifted, on a teal set. Studio render, production artwork.Open full-size image
Studio render — production artworkGushers Up, the lid lifted
Two Terp Krush jars on a plum set. Studio render, production artwork.Open full-size image
Studio render — production artworkBoth jars
Two Terp Krush jars with lettered lids and wraps on dark slate, teal and magenta rim light. Studio render made from the production artwork.Open full-size image
Studio render — production artworkGushers Up and Panty Droppers
Two Terp Krush jars on a pale stone counter in front of a teal-to-magenta backdrop. Studio composite: production artwork in a generated set.Open full-size image
Studio composite — production artwork in a generated setThe pair on a pale counter

Campaign

A proposed direction

Terp Krush campaign direction: feed posts, stories and a typographic frame made from the project imagery. Proposed, not published.Open full-size image
Proposed campaign direction — not publishedOne signature on every lid: posts, stories and a typographic frame

By the numbers

lid and wrap pairs
2
lid and wrap pairs
separate product voices in one lettering system
2
separate product voices in one lettering system
Process & productionFull write-up, print specs, timeline, files, credits

Overview

Terp Krush keeps one lid signature and gives each product its own lettering wrap.

The challenge

Two variants needed expressive product lettering that works on both circular lids and narrow wraps.

Creative direction

Graffiti-led lettering, saturated colour and pattern; each product gets its own treatment, carried between lid and wrap.

What was delivered

Two lid and wrap pairs.

Design value

The pairing shows control of lettering across very different shapes and proportions.

The problem is framed from the finished work, not quoted from a client brief.

Delivered

  • Two lid labels
  • Two wrap labels

Evidence

Verified fact
Two lid and wrap pairs are supplied: Gushers Up and Panty Droppers.

Credits & notes

  • Packaging graphics and lettering — Faraz Khadivdjam
  • Studio renders — made in Blender from the production artwork, 2026
  • Studio composites — production artwork rendered in Blender on background plates generated with Magnific (Freepik) from text prompts, 2026
  • Studio sets — production artwork on the 3D models, rendered in Blender, 2026 (no generated imagery)
  • Flat lays — production artwork rendered in Blender on top-down scenes generated with Magnific (Freepik) from text prompts, 2026

In short

Lettering that works at lid size and at wrap length, in one system.

Next project Actualize This One visual world across a game’s components.

Contact

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