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Work Brand identity Fashion & textile

UFO Fashion

From a sketch to a wearable identity.

Problem
A streetwear mark had to work as a tiny woven label and as bold garment graphics.
Solution
A compact saucer emblem for continuity, with larger collection graphics giving each piece its own moment.
Result
Mark, garment graphics, hangtags and labels, from the first sketch to the finished garments.

My role Founder and designer: identity, apparel graphics, brand presentation

UFO Fashion: project card image.

My own streetwear label: a saucer emblem and narrow wordmark, garment graphics, hangtags and labels.

Part by part

One signature, many surfaces

  1. A hand-drawn start

    A hand-drawn start

    The saucer silhouette and three strokes come from the original sketch.

  2. Resolved for small sizes

    Resolved for small sizes

    A compact emblem and a narrow wordmark, readable on a label or a tag.

  3. Tags and labels

    Tags and labels

    The monochrome signature carries onto hangtags and fabric labels.

  4. Published garments

    Published garments

    Garment and campaign visuals as published on @ufo.fashion.

  5. Proposed prints

    Proposed prints

    Three print families, proposed: garments printed panel by panel, and flats.

  6. One label, many surfaces

    One label, many surfaces

    A monochrome signature lets colourful graphics lead.

The design files, arranged in 3D

Identity

Colour, type and system

UFO Fashion mark.
UFO Fashion mark

Palette

Black, white and grey, from the published guidelines

  • #1F1E1E RGB 31 30 30
  • #5E5D5C RGB 94 93 92
  • #7D7B7A RGB 125 123 122
  • #959392 RGB 149 147 146
  • #AFAEAD RGB 175 174 173

Type

UFO Fashion lettering in use.
Mark construction; supporting text set in Tahoma (published guidelines)

System

  • UFO Fashion variant 1.
  • UFO Fashion variant 2.
  • UFO Fashion variant 3.

Palette sampled from the production files; type and system as printed

The artwork

Designed in detail

Angular line-repeat graphic on black.Open full-size image
Original artworkAngular repeat
Circular line-repeat graphic with “Fall Collection Coming Soon”.Open full-size image
Original artworkCircular composition
Folded UFO T-shirts with the Adventure graphic and line illustrations.Open full-size image
Published brand visualCollection presentation
Folded UFO T-shirts in red, yellow and black with different graphics.Open full-size image
Published brand visualCollection presentation
Yellow hoodie with the Adventure chest graphic.Open full-size image
Published brand visualAdventure graphic as a chest composition
Adventure graphic on a folded black garment, close up.Open full-size image
Published brand visualAdventure graphic, close up (published product visual; post dated September 2020)
White fabric label with the UFO mark on a dark garment.Open full-size image
Published brand visualFabric label
Geometric repeat graphic applied to a black and white T-shirt.Open full-size image
Published brand visualGeometric repeat on a garment
Model wearing a black UFO T-shirt with a white geometric graphic.Open full-size image
Published brand visualPublished garment visual
Model wearing a black UFO T-shirt with a blue line-drawn graphic.Open full-size image
Published brand visualPublished garment visual

Design decisions

Why it looks this way

  1. Original pencil sketch of the UFO saucer emblem and wordmark.Open full-size image
    Original sketch

    A hand-drawn starting point

    The saucer silhouette and three descending strokes come from the original published sketch.

  2. Resolved UFO mark: saucer with three descending strokes above a narrow, spaced UFO wordmark.Open full-size image
    Original artwork

    Resolved for small sizes

    A compact emblem with a narrow, spaced wordmark keeps the signature recognisable on a label or tag.

  3. UFO mark construction study from the published brand guidelines.Open full-size image
    Original artworkConstruction study from the published brand guidelines

    Structure behind the symbol

    The published guidelines set the construction, Tahoma for supporting text, and a black, white and grey palette.

  4. Black UFO hangtag with the saucer mark.Open full-size image
    Published brand visualHangtag

    Identity in the small details

    The monochrome signature carries onto hangtags and fabric labels.

Textiles

Three print families, proposed

UFO saucer-field repeat: the repeat tile with dimensions, a three-by-three continuity test and three colourways at the same scale.Open full-size image
Proposed textile — concept developmentSaucer field: 32 cm tossed half-drop, traced from the UFO mark; three colourways
UFO orbit repeat: concentric ellipses and beams, the tile, a continuity test and three colourways.Open full-size image
Proposed textile — concept developmentOrbit: 16 cm half-drop of rings and beams; three colourways
UFO beam-lattice repeat: fine diagonal lines with a beam stripe, the tile, a continuity test and three colourways.Open full-size image
Proposed textile — concept developmentBeam lattice: 16 cm straight repeat; three colourways
A flat-laid tee printed all over with the UFO saucer field in bone on black, on concrete.Open full-size image
Proposed garment — generated photograph, print applied by meTee in Saucer field, Night
A hoodie on a hanger printed with the UFO orbit pattern in ice on cobalt, against a concrete wall.Open full-size image
Proposed garment — generated photograph, print applied by meHoodie in Orbit, Ion
A flat-laid coach jacket printed with the UFO beam lattice in black on warm stone.Open full-size image
Proposed garment — generated photograph, print applied by meCoach jacket in Beam lattice, Stone
A model in a corridor wearing an oversized tee printed with the UFO saucer field in black on stone.Open full-size image
Proposed garment — generated photograph, print applied by meWorn: Saucer field, Stone
Technical flats of the UFO tee, hoodie and coach jacket, filled with the prints at true repeat size, with proposed fabric and print specifications.Open full-size image
Technical flat — proposed specificationTee, hoodie and coach jacket: flats to scale with proposed specifications
Three pinked fabric swatches of the UFO patterns on black stone beside a black hangtag with the UFO mark.Open full-size image
Strike-off simulation — rendered, not a mill approvalThree families as pinked swatches with a hangtag

Campaign

A proposed direction

UFO Fashion campaign direction: feed posts, stories and a typographic frame made from the project imagery. Proposed, not published.Open full-size image
Proposed campaign direction — not publishedA textile drop, introduced in four frames: posts, stories and a typographic frame
Process & productionFull write-up, print specs, timeline, files, credits

Overview

UFO is a streetwear label I founded. The identity had to work at label size and leave room for expressive garment graphics from one collection to the next.

The challenge

A recognisable mark at the size of a woven label, with enough flexibility for very different collection graphics.

Creative direction

The compact mark provides continuity on tags and labels; larger graphics and colour give each garment its own point of interest.

What was delivered

An identity system from the original sketch to the resolved mark, garment graphics, hangtags, labels and published collection visuals.

Design value

The project shows responsibility from identity through to physical applications. Garment imagery shows how the system works beyond a logo board.

The problem is framed from the finished work, not quoted from a client brief.

Delivered

  • Logo and wordmark
  • Garment graphics
  • Hangtags and labels
  • Collection presentation

Evidence

Verified fact
The original sketch and resolved mark are both supplied.
Garment and campaign visuals were published on @ufo.fashion and farazdesign.com/ufo.
Design reading
A monochrome signature lets colourful graphics lead.

Credits & notes

  • Identity, garment graphics and presentation — Faraz Khadivdjam (founder)
  • Published visuals: @ufo.fashion and farazdesign.com/ufo
  • Studio renders — made in Blender from the production artwork, 2026

In short

A mark small enough for a woven label, with room around it for garment graphics and three proposed print families.

Next project 100’s Vapes A fixed pack structure with room for character.

Contact

Have a project in mind?

Tell me what you’re making, what you need designed, and your timeline. For design roles or collaborations, email me directly.

Email Faraz Contact page

Project enquiry Design opportunity