Uniqueness Music — case study
Brand identity · Music & digital
Brand direction for a music identity: a deer-and-diamond emblem, consistent lockups and an atmospheric palette for digital channels.
Work
Brand identity
Marks, wordmarks and the systems that carry them across products and formats.
CALI — case study
Brand identity · Packaging
Brand identity and label artwork for a nine-flavour nicotine-pouch range: a fixed bear emblem and frame, with colour carrying each flavour.
Kavir Gin — case study
ConceptBrand identity · Concepts · Packaging
Self-initiated concept for a fictional small-batch gin: saffron, dried lime and rose, an eight-point star pattern and restrained serif type.
VYBE — case study
Brand identity · Packaging
Visual identity and pouch packaging for a six-flavour energy range: one angular wordmark, one dark base, a clear signal for each flavour.
Dark Matter — case study
Brand identity · Packaging
Visual identity, typographic composition and carton artwork for a ten-pack pre-roll carton.
Gum Pillows — case study
Brand identity · Custom lettering · Packaging
Brand identity and packaging range for five nicotine-pouch flavours, built around rounded bubble lettering and pillow shapes.
Low Hum — case study
ConceptBrand identity · Concepts · Packaging
Self-initiated concept for a fictional Montréal brewery: three 473 ml cans, one ripple system, bilingual from the start.
Actualize This — case study
Brand identity · Game graphics
Identity and graphic design for a board game: primary mark, box, board, rulebook and four card families.
UFO Fashion — case study
Brand identity · Fashion & textile
My own streetwear label: a saucer emblem and narrow wordmark, garment graphics, hangtags and labels.
Slow Hours — case study
ConceptBrand identity · Concepts · Packaging
Self-initiated concept for a fictional Montréal roaster: three 340 g bags where a clock face shows how dark the roast is.
Safran Nord — case study
ConceptBrand identity · Concepts · Fashion & textile
Self-initiated concept for a fictional Montréal label: three print families from Persian textile geometry, each in three colourways, and a first drop of three garments.