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Work Brand identity Packaging

VYBE

Six flavours. One recognisable system.

Problem
Six energy-pouch flavours had to stand apart on a small round lid and still read as one brand.
Solution
A fixed system: angular wordmark, dark base and set positions. Only flavour colour, imagery and name change.
Result
18 print-ready labels (lid, side and back for all six flavours), plus a taller rectangular format on the same rules.

My role Visual identity · packaging system

VYBE — Spearmint

VYBE Spearmint

3D model — original artwork Lid, 193 × 11.5 mm side label and Ø 48 mm back label from the production files.

Visual identity and pouch packaging for a six-flavour energy range: one angular wordmark, one dark base, a clear signal for each flavour.

Three VYBE tins, Spearmint, Blue Raspberry and Fruit Punch, lying lid up on dark slate with mint sprigs and ice cubes. Studio composite: production artwork rendered in 3D at the scene's scale and light, laid on a generated top-down scene.Open full-size image
Studio composite — production artwork in a generated setSpearmint, Blue Raspberry and Fruit Punch on slate

Part by part

One tin, six flavours

  1. An angular wordmark leads

    An angular wordmark leads

    Visual identity and packaging for a six-flavour energy range in a round tin.

  2. Fixed positions

    Fixed positions

    Brand, product category, caffeine content and flavour sit in the same places on every lid.

  3. The side wrap

    The side wrap

    A 193 × 11.5 mm band repeats the brand, so it stays visible as the tin turns.

  4. The reverse

    The reverse

    A Ø 48 mm back label holds the detailed copy, apart from the identity.

  5. Only the flavour changes

    Only the flavour changes

    Colour, imagery and name change; every position stays.

  6. Six flavours

    Six flavours

    Spearmint, Peach Rings, Pineapple Mango, Sour Gummy Bear, Fruit Punch and Blue Raspberry.

3D: the production artwork on the real dimensions

Identity

Colour, type and system

VYBE mark.
VYBE mark

Palette

Sampled from the production files

  • #040507 RGB 4 5 7
  • #3E302B RGB 62 48 43
  • #6C8775 RGB 108 135 117
  • #C56342 RGB 197 99 66
  • #DEC993 RGB 222 201 147

Type

VYBE lettering in use.
Side wrap, 193 × 11.5 mm, shown at full width

System

  • VYBE variant 1.
  • VYBE variant 2.
  • VYBE variant 3.
  • VYBE variant 4.
  • VYBE variant 5.
  • VYBE variant 6.

Palette sampled from the production files; type and system as printed

Brandbook

The system, board by board

Board: six VYBE lids with their flavour names, and six back labels below.Open full-size image
Presentation board — compiled from the design filesLids and back labels for six flavours
Board: six VYBE side labels stacked, the same line of type in six colours.Open full-size image
Presentation board — compiled from the design filesThe side label, recoloured for each flavour
Board: the VYBE Spearmint lid, back label and side label, with sizes.Open full-size image
Presentation board — compiled from the design filesSpearmint: lid, back label and side label

The artwork

Designed in detail

Six VYBE Energy lid labels on a dark background: Spearmint, Peach Rings, Pineapple Mango, Sour Gummy Bear, Fruit Punch and Blue Raspberry.Open full-size image
Original artworkThe six flavour lids
VYBE side wrap: “Catch a VYBE!”, 100 mg caffeine, pre-workout/energy and the VYBE wordmark.Open full-size image
Original artworkSide wrap
Six taller rectangular VYBE labels using the same wordmark and information order.Open full-size image
Original artworkSix taller label layouts using the same hierarchy

The range

6 variants, one system

Turn them in 3D
  • VYBE Spearmint Spearmint
  • VYBE Peach Rings Peach Rings
  • VYBE Pineapple Mango Pineapple Mango
  • VYBE Sour Gummy Bear Sour Gummy Bear
  • VYBE Fruit Punch Fruit Punch
  • VYBE Blue Raspberry Blue Raspberry

Design decisions

Why it looks this way

  1. Close-up of the angular VYBE wordmark on the Spearmint lid.Open full-size image
    Detail

    An angular wordmark leads

    The wide, angled VYBE wordmark is the main recognition device. Repeated diagonals give the four letters one direction, and open counters keep it clear inside a dense circular label.

  2. VYBE Energy Spearmint lid label: angular VYBE wordmark, 100 mg caffeine, mint leaves.Open full-size image
    Original artworkSpearmint lid

    Fixed positions, changing flavour

    Brand, product category, caffeine content and flavour sit in the same places on every lid. Only the flavour colour, imagery and name change.

  3. VYBE round reverse label with directions, ingredients, warnings and barcode.Open full-size image
    Original artworkReverse label

    Three surfaces, one pack

    The reverse label separates the detailed copy from the identity; the narrow side wrap repeats the brand so it stays visible as the tin turns.

In context

VYBE Spearmint tin with the lid lifted and tipped above the base, on a dark green set. Studio render, production artwork.Open full-size image
Studio render — production artworkSpearmint, the lid lifted
Six VYBE tins lying lid up in staggered rows on a dark green set. Studio render, production artwork.Open full-size image
Studio render — production artworkThe six flavours, lids up
VYBE tins on black rubber gym flooring, one standing on its edge, gym lights out of focus behind. Studio composite: production artwork in a generated set.Open full-size image
Studio composite — production artwork in a generated setIn the gym
Close view of the VYBE Spearmint lid: wordmark, 100 mg caffeine and the mint leaf. Studio composite: production artwork in a generated set.Open full-size image
Studio composite — production artwork in a generated setThe lid at arm’s length
Close-up of the VYBE Spearmint tin on its edge, three tins stacked behind showing their side labels. Studio render made from the production artwork.Open full-size image
Studio render — production artworkSpearmint lid with the side bands behind
Six VYBE tins from above on concrete, one turned over to show the round back label. Studio render made from the production artwork.Open full-size image
Studio render — production artworkFrom above: five lids and one back label
VYBE tins stacked on dark slate, the Spearmint tin standing on its edge in front, green and pink rim light. Studio render made from the production artwork.Open full-size image
Studio render — production artworkSix flavours, stacked and standing
VYBE Spearmint tin standing on a graphite slab between stacks of VYBE tins, green light on a concrete wall. Studio composite: production artwork in a generated set.Open full-size image
Studio composite — production artwork in a generated setSpearmint on graphite, the range behind

Campaign

A proposed direction

VYBE campaign direction: feed posts, stories and a typographic frame made from the project imagery. Proposed, not published.Open full-size image
Proposed campaign direction — not publishedEnergy, read at arm’s length: posts, stories and a typographic frame

By the numbers

flavours on one system
6
flavours on one system
print-ready labels: lid, side and back
18
print-ready labels: lid, side and back
layouts including the rectangular format
24
layouts including the rectangular format
for all twelve side and back labels
5days
for all twelve side and back labels
Process & productionFull write-up, print specs, timeline, files, credits

Overview

VYBE Energy is a pre-workout pouch in a round tin; every lid states 100 mg caffeine per pouch. The supplied range has six flavours: Spearmint, Peach Rings, Pineapple Mango, Sour Gummy Bear, Fruit Punch and Blue Raspberry.

The challenge

A six-flavour range needed distinct variants while keeping a clear family identity. The front, reverse and wrap also had to work as connected parts of the same pack.

Creative direction

Fixed: the wordmark, product category and order of information. Variable: flavour colour, imagery and name. The same rules carry from the lid to the reverse label, the narrow side wrap and a taller rectangular label format.

What was delivered

Six flavour identities with lid, reverse and side artwork, plus six taller label layouts that carry the system into a rectangular format.

Design value

The system gives the brand a repeatable way to distinguish variants without rebuilding each label. Sales or recognition gains were not measured.

The problem is framed from the finished work, not quoted from a client brief.

Delivered

  • Six flavour lid labels
  • Six side labels, 193 × 11.5 mm
  • Six back labels, Ø 48 mm
  • Six taller rectangular label layouts

Built to print

Side label
193 × 11.5 mm wrap
Back label
Ø 48 mm: directions, active ingredients, warnings, FDA disclaimer
Barcode
EAN-13 on the back label
Fixed callout
100 mg caffeine per pouch
Files
Adobe Illustrator, vector PDF per label

Timeline

  1. 4 Jul 2026

    Side and back labels for all six flavours

  2. 8 Jul 2026

    Side labels final

Evidence

Verified fact
Six flavour lids are supplied, each stating 100 mg caffeine per pouch.
Lid, reverse label, side wrap and six rectangular layouts are in the source files.
Design reading
Fixed positions with a changing flavour colour make the range read as one family.
Intended benefit
New flavours can be added by changing colour, imagery and name.

Credits & notes

  • Identity and label artwork — Faraz Khadivdjam
  • Studio renders — made in Blender from the production artwork, 2026
  • Studio composites — production artwork rendered in Blender on background plates generated with Magnific (Freepik) from text prompts, 2026
  • Studio sets — production artwork on the 3D models, rendered in Blender, 2026 (no generated imagery)
  • Flat lays — production artwork rendered in Blender on top-down scenes generated with Magnific (Freepik) from text prompts, 2026

In short

A fixed frame and six flavour signals: one brand at arm’s length, six products up close.

Next project Gum Pillows Soft lettering. A bold five-flavour family.

Contact

Have a project in mind?

Tell me what you’re making, what you need designed, and your timeline. For design roles or collaborations, email me directly.

Email Faraz Contact page

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