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Work Brand identity Concepts Packaging

Self-initiated concept · fictional brand

Kavir Gin

A desert gin, told through geometry.

Problem
A small-batch gin needs to feel crafted and specific without leaning on decorative clichés.
Solution
A sand label framed by an eight-point star tile, wide-spaced serif caps and a single saffron dot; black neck band and stopper.
Result
Front label, neck band and stopper top for a 750 ml bottle.

My role Self-initiated concept · naming, label, closure

Kavir Gin: project card image.

Self-initiated concept for a fictional small-batch gin: saffron, dried lime and rose, an eight-point star pattern and restrained serif type.

Part by part

A calm botanical gin

  1. The front label

    The front label

    Saffron, dried lime and rose on sand and black, in restrained serif type.

  2. The neck band

    The neck band

    An eight-point star pattern carries the label up the neck.

  3. On the bottle

    On the bottle

    Concept renders of the labels on the bottle.

  4. Self-initiated concept

    Self-initiated concept

    A fictional small-batch gin.

Concept artwork, arranged in 3D

Identity

Colour, type and system

Kavir Gin mark.
Kavir Gin mark

Palette

Named colours of the concept

  • Ink #1C1712 RGB 28 23 18
  • Gold #B8873B RGB 184 135 59
  • Saffron #D9692A RGB 217 105 42
  • Sand #E9D9B8 RGB 233 217 184
  • Label #EFE3C8 RGB 239 227 200

Type

Kavir Gin lettering in use.
two families

System

  • Kavir Gin variant 1.
  • Kavir Gin variant 2.
  • Kavir Gin variant 3.

Concept specification · fictional brand

The artwork

Designed in detail

Kavir gin front label (concept artwork).Open full-size image
Concept artwork — fictional brandFront label, 84 × 112 mm
Kavir gin neck band (concept artwork).Open full-size image
Concept artwork — fictional brandNeck band

In context

The Kavir gin bottle on a black marble bar, bottles out of focus behind. Concept composite of a fictional brand.Open full-size image
Studio composite — fictional brand in a generated setAt the bar
The Kavir bottle on a stone plinth, saffron rim light behind. Concept render of a fictional brand.Open full-size image
Concept render — fictional brandOn the plinth
Close view of the Kavir neck band and the black stopper with the gold star. Concept render of a fictional brand.Open full-size image
Concept render — fictional brandNeck band and stopper
A clear Kavir gin bottle on dark stone in low warm sunlight with a long shadow. Concept render of a fictional brand.Open full-size image
Concept render — fictional brandKavir in low sun

Campaign

A proposed direction

Kavir Gin campaign direction: feed posts, stories and a typographic frame made from the project imagery. Proposed, not published.Open full-size image
Proposed campaign — fictional brandDesert light, poured: posts, stories and a typographic frame

By the numbers

botanicals named on the front
3
botanicals named on the front
accent colour: saffron
1
accent colour: saffron
bottle
750ml
bottle
Process & productionFull write-up, print specs, timeline, files, credits

Delivered

  • Front label
  • Neck band
  • Stopper top

Built to print

Format
750 ml glass bottle, Ø 82 mm
Front label
84 × 112 mm
Neck band
94 × 24 mm
Type
Cormorant Garamond, Martian Mono

Evidence

Design reading
One saffron accent on sand and black keeps a botanical story calm and specific.

Credits & notes

  • Fictional brand. Self-initiated concept, not a client project.
  • Studio composites — production artwork rendered in Blender on background plates generated with Magnific (Freepik) from text prompts, 2026

In short

One star pattern and one saffron accent carry the whole botanical story.

Next project Dark Matter A high-contrast identity across a folded carton.

Contact

Have a project in mind?

Tell me what you’re making, what you need designed, and your timeline. For design roles or collaborations, email me directly.

Email Faraz Contact page

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