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Work Brand identity Concepts Packaging

Self-initiated concept · fictional brand

Low Hum

A beer range built on one quiet idea.

Problem
A new (fictional) Montréal brewery needs three beers to read as one family on a crowded cold shelf, in French and English.
Solution
One stacked wordmark and a ripple motif stay fixed; each beer gets its own colour field and a serif name.
Result
Three can wraps at print size (207 × 135 mm) and a system that takes a fourth beer by changing one colour.

My role Self-initiated concept · naming, identity, can system

Low Hum — Pale Lager · 4.8 %

Low Hum Pale Lager · 4.8 %

3D model — original artwork Concept: 473 ml can, printed wrap 207 × 135 mm.

Self-initiated concept for a fictional Montréal brewery: three 473 ml cans, one ripple system, bilingual from the start.

Three Low Hum cans lying on sand linen, wordmarks up, with hop cones and barley. Studio composite: production artwork rendered in 3D at the scene's scale and light, laid on a generated top-down scene.Open full-size image
Studio composite — fictional brand in a generated setPale Lager, Citra Hum and Night Hum

Part by part

One ripple, three beers

  1. One ripple system

    One ripple system

    Three 473 ml cans for a fictional Montréal brewery, bilingual from the start.

  2. The full wrap

    The full wrap

    The 207 × 135 mm printed wrap, opened flat.

  3. One colour field changes

    One colour field changes

    A fixed wordmark and motif; one colour field per beer.

  4. Self-initiated concept

    Self-initiated concept

    A fictional brand, shown as a concept.

3D: the production artwork on the real dimensions

Identity

Colour, type and system

Low Hum mark.
Low Hum mark

Palette

Named colours of the concept

  • Ink #17130D RGB 23 19 13
  • Night #2C2238 RGB 44 34 56
  • Ripple #C98E22 RGB 201 142 34
  • Pale #E8B54A RGB 232 181 74
  • Citra #A7D36A RGB 167 211 106
  • Foam #F6E7B8 RGB 246 231 184

Type

Low Hum lettering in use.
three faces, three jobs

System

  • Low Hum variant 1.
  • Low Hum variant 2.
  • Low Hum variant 3.

Concept specification · fictional brand

Brandbook

The system, board by board

Board: three Low Hum can wraps, overlapping, with beer names and strengths.Open full-size image
Presentation board — fictional brandThree can wraps, flat

The artwork

Designed in detail

Low Hum Pale Lager · 4.8 % can wrap (texture, concept).Open full-size image
Concept artwork — fictional brandPale Lager wrap, 207 × 135 mm
Low Hum Citra Hum · IPA · 6.2 % can wrap (texture, concept).Open full-size image
Concept artwork — fictional brandCitra Hum wrap
Low Hum Night Hum · Dark mild · 4.2 % can wrap (texture, concept).Open full-size image
Concept artwork — fictional brandNight Hum wrap

The range

3 variants, one system

Turn them in 3D
  • Low Hum Pale Lager · 4.8 % Pale Lager · 4.8 %
  • Low Hum Citra Hum · IPA · 6.2 % Citra Hum · IPA · 6.2 %
  • Low Hum Night Hum · Dark mild · 4.2 % Night Hum · Dark mild · 4.2 %

In context

Three Low Hum cans, Pale Lager, Citra Hum and Night Hum, on a sand set. Studio render, production artwork.Open full-size image
Concept render — fictional brandThree beers
Three Low Hum beer cans in gold, lime and violet on a glossy black floor. Concept render of a fictional brand.Open full-size image
Concept render — fictional brandPale Lager, Citra Hum, Night Hum
The violet Night Hum can in front, two other cans behind out of focus. Concept render of a fictional brand.Open full-size image
Concept render — fictional brandNight Hum, front
The gold Pale Lager can standing in warm sunlight, a Citra Hum can lying beside it. Concept render of a fictional brand.Open full-size image
Concept render — fictional brandPale Lager in warm light
Three Low Hum cans on a bar counter, warm lights out of focus behind. Concept composite of a fictional brand.Open full-size image
Studio composite — fictional brand in a generated setLast orders

Campaign

A proposed direction

Low Hum campaign direction: feed posts, stories and a typographic frame made from the project imagery. Proposed, not published.Open full-size image
Proposed campaign — fictional brandLast orders, low light: posts, stories and a typographic frame

By the numbers

beers on one system
3
beers on one system
languages on every can
2
languages on every can
colour field changes per beer
1
colour field changes per beer
Process & productionFull write-up, print specs, timeline, files, credits

Delivered

  • Three can wraps, 473 ml
  • Bilingual English / French copy
  • Stacked wordmark and ripple motif

Built to print

Format
473 ml aluminium can
Print area
207 × 135 mm wrap
Type
Archivo Expanded, Instrument Serif, Martian Mono
Market
Québec: bilingual, 10¢ deposit

Evidence

Design reading
A fixed wordmark and motif with one changing colour field lets the range grow without redesign.

Credits & notes

  • Fictional brand. Self-initiated concept, not a client project.
  • Studio composites — production artwork rendered in Blender on background plates generated with Magnific (Freepik) from text prompts, 2026
  • Studio sets — production artwork on the 3D models, rendered in Blender, 2026 (no generated imagery)
  • Flat lays — production artwork rendered in Blender on top-down scenes generated with Magnific (Freepik) from text prompts, 2026

In short

A fourth beer would need only a new colour field.

Next project The Squishlist Product names with their own handwriting.

Contact

Have a project in mind?

Tell me what you’re making, what you need designed, and your timeline. For design roles or collaborations, email me directly.

Email Faraz Contact page

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