Happy Hippie

One expressive family, organised by variant.

Problem: Day, night and three dose strengths had to share one loud, recognisable identity.
Solution: A hand-drawn character and retro wordmark anchor every pouch; tie-dye colour and the day/night line separate the versions.
Result: Five production-ready stand-up pouch layouts, front to back, with an English/French nutrition table.

My role Wordmark · pouch graphics · production artwork

Happy Hippie 50 mg · Night · 1500 mg

3D model — original artwork Printed edge to edge from the supplied production layout (4.5 × 6.5 in, 2.5 in gussets). The layout leaves the gusset interiors as placeholders; their tie-dye is continued from the print around them.

Wordmark, pouch graphics and production artwork for five stand-up pouch layouts across day, night and strength variants.

Two Happy Hippie pouches, 5 mg Day and 50 mg Night, lying front up on yellow paper with sugared fruit gummies. Studio composite: production artwork rendered in 3D at the scene's scale and light, laid on a generated top-down scene. — Studio composite — production artwork in a generated set5 mg Day and 50 mg Night

Part by part

One character, five pouches

Character is in the curves

Rounded strokes, tight joins and a layered shadow give the wordmark its retro voice.
The reverse

Front and reverse from the production layout: a 4.5 × 6.5 in stand-up pouch.
Side gussets

2.5 in gussets. The layout left their centres open; the tie-dye is continued from the print around them.
The base

The bottom gusset carries its own panel, so the pack stands.
Colour separates the versions

5 mg day and night, 25 mg day and night, 50 mg night.
Strength in repeated places

Character and wordmark stay; colour and the day or night line change.

3D: the production artwork on the real dimensions

Identity

Colour, type and system

Palette

Sampled from the production files

#3C537D RGB 60 83 125
#5FAC59 RGB 95 172 89
#C96D64 RGB 201 109 100
#639AC2 RGB 99 154 194
#DCD33C RGB 220 211 60
#D6D0BB RGB 214 208 187

Type

Happy Hippie lettering in use. — Strain line, wordmark, badges and dose on the 25 mg day front

System

Palette sampled from the production files; type and system as printed

Brandbook

The system, board by board

Board: five Happy Hippie pouch fronts with doses, and their backs below. — Presentation board — compiled from the design filesFive pouches: fronts and backs

The artwork

Designed in detail

Happy Hippie tie-dye repeat artwork. — Original artworkRepeat artwork

The range

5 variants, one system

Turn them in 3D

50 mg · Night · 1500 mg
5 mg · Day · 150 mg
5 mg · Night · 150 mg
25 mg · Day · 750 mg
25 mg · Night · 750 mg

Design decisions

Why it looks this way

Open full-size image
Original artworkWordmark

Character is in the curves

Rounded strokes, tight joins and a layered shadow give the wordmark its retro voice. It is built from vector paths, so it stays crisp.
Open full-size image
Original artwork25 mg daytime front

Colour separates the versions

The character and wordmark stay; background colour and the day/night designation change, while strength and quantity sit in repeated places.

In context

Five Happy Hippie pouches in a row on a warm sand set. Studio render, production artwork. — Studio render — production artworkThe five pouches

Happy Hippie 50 mg Night pouch standing on a warm sand set. Studio render, production artwork. — Studio render — production artwork50 mg Night

Studio composite — production artwork in a generated setNight time, 50 mg per dose

The Happy Hippie 50 mg night pouch in front, two other strengths behind. Studio render made from the production artwork. — Studio render — production artwork50 mg night, front

Two Happy Hippie 25 mg night pouches, one showing the front and one the back panel with the nutrition table. Studio render made from the production artwork. — Studio render — production artworkFront and back of the 25 mg night pouch

Five Happy Hippie pouches in a curved line on a glossy black floor, warm orange backdrop light. Studio render made from the production artwork. — Studio render — production artworkDay and night, three strengths

Happy Hippie pouches hanging three deep on metal rods on a dark slatwall, all five versions in two rows. Studio render made from the production artwork. — Studio render — production artworkOn the wall: two rows of five

Five Happy Hippie pouches on a walnut table in warm, seventies-style room light. Studio composite: production artwork in a generated set. — Studio composite — production artwork in a generated setOn a walnut table, seventies light

Campaign

A proposed direction

By the numbers

production layouts: day and night versions: 5; production layouts: day and night versions
dose strengths: 5, 25 and 50 mg: 3; dose strengths: 5, 25 and 50 mg
gummies per pack, stated on every front: 30; gummies per pack, stated on every front
languages on the nutrition table: 2; languages on the nutrition table

Process & productionFull write-up, print specs, timeline, files, credits

Overview

Happy Hippie is a family of stand-up pouches. Five layouts are supplied, separated into day and night versions and by strength.

The challenge

Day, night and strength variants needed to share a strong identity while staying visibly different on the pouch fronts and information panels.

Creative direction

The character and wordmark anchor every pouch. Background colour and the day/night designation separate the versions, while strength and quantity sit in the same places.

What was delivered

Five pouch fronts with coordinated production layouts, a vector wordmark and repeat artwork.

Design value

The range shows how an expressive brand can be organised across several artwork files; the flat production layouts expose the structure behind the presentation.

The problem is framed from the finished work, not quoted from a client brief.

Delivered

Vector wordmark
Five pouch fronts: 5 mg day and night, 25 mg day and night, 50 mg night
Front and reverse panels
Flat production layouts

Built to print

Format: Stand-up pouch with zipper, hang hole and tear notches
Size: 4.5 × 6.5 in, 2.5 in gussets (from the dieline)
Back panel: Flavours, ingredients and an English/French nutrition table
Versions: Day (sativa) and night (indica) across the three strengths

Production files

Happy Hippie 50 mg nighttime production layout: front, back, gussets, seals and dimensions. — Production file50 mg nighttime production layout

Happy Hippie 50 mg night production layout with the printer guides removed: front, unprinted gussets, back and bottom gusset. — ProcessThe same layout with guides, call-outs and bleed removed, printed edge to edge — the panels the 3D pouch is folded from

Happy Hippie 5 mg daytime production layout. — Production file5 mg daytime

Happy Hippie 5 mg nighttime production layout. — Production file5 mg nighttime

Happy Hippie 25 mg daytime production layout. — Production file25 mg daytime

Happy Hippie 25 mg nighttime production layout. — Production file25 mg nighttime

Evidence

Verified fact: Five pouch layouts are supplied: 5 mg day and night, 25 mg day and night, 50 mg night.
Design reading: Colour and the day/night line separate versions; the character stays constant.

Credits & notes

Wordmark, pouch graphics and production artwork — Faraz Khadivdjam
Studio renders — made in Blender from the production artwork, 2026
Studio composites — production artwork rendered in Blender on background plates generated with Magnific (Freepik) from text prompts, 2026
Studio sets — production artwork on the 3D models, rendered in Blender, 2026 (no generated imagery)
Flat lays — production artwork rendered in Blender on top-down scenes generated with Magnific (Freepik) from text prompts, 2026

In short

One character and one wordmark hold five versions together; colour and the day/night line tell them apart.

Next project Kavir Gin A desert gin, told through geometry.

Contact

Have a project in mind?

Tell me what you’re making, what you need designed, and your timeline. For design roles or collaborations, email me directly.

Email Faraz Contact page

Email info@farazdesign.com

Project enquiry Design opportunity

Character is in the curves

The reverse

Side gussets

The base

Colour separates the versions

Strength in repeated places