UFO Fashion

From a sketch to a woven label

Role Founder and designer · Identity and apparel graphics

Published brand visualFolded tees with hangtags

The design challenge

A mark small enough for a woven label

I built my streetwear label around a compact saucer emblem. It works at woven-label size and leaves room for larger graphics on the garments.

UFO Fashion garments laid out with tags: illustrated and geometric graphics. — Published brand visualGarments, graphics and tags from the collections

The system

From the sketch to the tag

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Original sketch

A hand-drawn starting point

The saucer silhouette and three descending strokes come from the original published sketch.
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Original artwork

Resolved for small sizes

A compact emblem with a narrow, spaced wordmark keeps the signature recognisable on a label or tag.
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Published brand visualFabric label

Label-sized

The saucer and the narrow wordmark stay legible on a fabric label and a hangtag.

Identity

Colour, type and system

Palette

Black, white and grey, from the published guidelines

#1F1E1E RGB 31 30 30
#5E5D5C RGB 94 93 92
#7D7B7A RGB 125 123 122
#959392 RGB 149 147 146
#AFAEAD RGB 175 174 173

Type

UFO Fashion lettering in use. — Mark construction; supporting text set in Tahoma (published guidelines)

Palette sampled from the production files; type and system as printed

Original artwork

The files, at readable size

Black UFO hangtag with the saucer mark. — Published brand visualIdentity in the small details — Hangtag

Angular line-repeat graphic on black. — Original artworkAngular repeat: a garment graphic

In use

Where it meets people

Model wearing a black UFO T-shirt with a white geometric graphic. — Published brand visualGeometric graphic, worn

Adventure graphic on a folded black garment, close up. — Published brand visualAdventure graphic, close (post dated September 2020)

Textiles

Proposed print families

UFO saucer-field repeat: the repeat tile with dimensions, a three-by-three continuity test and three colourways at the same scale. — Proposed textile — concept developmentSaucer field: 32 cm tossed half-drop, traced from the UFO mark; three colourways

A flat-laid tee printed all over with the UFO saucer field in bone on black, on concrete. — Proposed garment — generated photograph, print applied by meTee in Saucer field, Night

A hoodie on a hanger printed with the UFO orbit pattern in ice on cobalt, against a concrete wall. — Proposed garment — generated photograph, print applied by meHoodie in Orbit, Ion

Delivered

What I delivered

Logo and wordmark
Garment graphics
Hangtags and labels
Collection presentation

Print specs, process and creditsSizes, the full write-up, files and sources

Overview

UFO is a streetwear label I founded. The identity had to work at label size and leave room for expressive garment graphics from one collection to the next.

The challenge

A recognisable mark at the size of a woven label, with enough flexibility for very different collection graphics.

Creative direction

The compact mark provides continuity on tags and labels; larger graphics and colour give each garment its own point of interest.

What was delivered

An identity system from the original sketch to the resolved mark, garment graphics, hangtags, labels and published collection visuals.

Design value

The project shows responsibility from identity through to physical applications. Garment imagery shows how the system works beyond a logo board.

The problem is framed from the finished work, not quoted from a client brief.

Evidence

Verified fact: The original sketch and resolved mark are both supplied.; Garment and campaign visuals were published on @ufo.fashion and farazdesign.com/ufo.
Design reading: A monochrome signature lets colourful graphics lead.