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Work Custom lettering Packaging

The Squishlist

Product names with their own handwriting.

Problem
Each product name needed its own character inside an existing masterbrand.
Solution
Every name drawn as the main graphic, with its own letterforms and colour.
Result
Four product names lettered, with the masterbrand kept intact.

My role Custom product lettering · packaging graphics

The Squishlist — Banana Frosting

The Squishlist Banana Frosting

3D model — original artwork Product lettering is mine; wrap backgrounds use AI-assisted imagery. Jar colour follows the presentation mockup; the lid is shown plain.

Custom product-name lettering and jar-wrap artwork within the existing Squishlist masterbrand.

Four Squishlist jars lying on their sides, lettered wraps up, on violet concrete with spray-can caps. Studio composite: production artwork rendered in 3D at the scene's scale and light, laid on a generated top-down scene.Open full-size image
Studio composite — production artwork in a generated setThe four jars, wraps up

Part by part

Names drawn as the graphic

  1. The name is the illustration

    The name is the illustration

    Product-name lettering on each wrap, inside the existing Squishlist masterbrand.

  2. The wrap does the work

    The wrap does the work

    The lid is shown plain; the lettering and wrap are the design.

  3. The full wrap

    The full wrap

    Opened flat: compressed proportions, uneven rhythm and extended terminals.

  4. Four names, one hand

    Four names, one hand

    Banana Frosting, Apple Sherbet, Pre 98 Bubba and Bubblegum Gelato.

  5. Heavy outlines

    Heavy outlines

    Outlines keep the names in front of detailed, AI-assisted backgrounds.

3D: the production artwork on the real dimensions

Identity

Colour, type and system

The Squishlist mark.
The Squishlist mark

Palette

Sampled from the production files

  • #3B3637 RGB 59 54 55
  • #A54032 RGB 165 64 50
  • #359499 RGB 53 148 153
  • #887878 RGB 136 120 120
  • #D7A445 RGB 215 164 69
  • #CDBBB9 RGB 205 187 185

Type

The Squishlist lettering in use.
Banana Frosting wrap

System

  • The Squishlist variant 1.
  • The Squishlist variant 2.

Palette sampled from the production files; type and system as printed

Brandbook

The system, board by board

Board: four Squishlist jar wraps with lettered product names.Open full-size image
Presentation board — compiled from the design filesFour jar wraps with the product-name lettering

The artwork

Designed in detail

The existing Squishlist masterbrand logo (public reference, not Faraz’s work).Open full-size image
Brand context — not my workThe existing Squishlist masterbrand, for context
Apple Sherbet product lettering wrap.Open full-size image
Original artworkApple Sherbet
Pre 98 Bubba product lettering wrap.Open full-size image
Original artworkPre 98 Bubba
Bubblegum Gelato product lettering wrap.Open full-size image
Original artworkBubblegum Gelato

The range

4 variants, one system

Turn them in 3D
  • The Squishlist Banana Frosting Banana Frosting
  • The Squishlist Apple Sherbet Apple Sherbet
  • The Squishlist Pre 98 Bubba Pre 98 Bubba
  • The Squishlist Bubblegum Gelato Bubblegum Gelato

Design decisions

Why it looks this way

  1. Banana Frosting jar wrap: yellow graffiti-style product lettering on a brick and banana field.Open full-size image
    Original artworkBanana Frosting wrap

    The name is the illustration

    Banana Frosting is drawn as the main graphic: compressed proportions, uneven rhythm and extended terminals give it a recognisable silhouette.

  2. Three original working versions of the Banana Frosting lettering with different backgrounds.Open full-size image
    Original artwork

    Working versions, same letterforms

    Three original working versions keep the custom lettering while trying different background treatments.

  3. Two Banana Frosting directions: rounded lettering on a warm field, and angular lettering on a brick field.Open full-size image
    Original artwork

    Softer or sharper

    Rounded letters on a warm field read playful; pointed terminals, black outlines and the brick field give the name a more assertive presence. A comparison of original files, not a dated history.

  4. Skeleton and outline studies of the Banana Frosting lettering, reconstructed for the portfolio.Open full-size image
    Reconstructed design studyReconstructed for this portfolio — not an original sketch

    Making the structure visible

    A skeleton and outline study isolates the compression, slant and overlaps of the letters.

In context

The Squishlist Banana Frosting jar with the lid lifted, on a purple set. Studio render, production artwork.Open full-size image
Studio render — production artworkBanana Frosting, the lid lifted
Four Squishlist jars in a row on a purple set. Studio render, production artwork.Open full-size image
Studio render — production artworkThe four jars
Close view of the Squishlist Banana Frosting jar wrap under neon light. Studio composite: production artwork in a generated set.Open full-size image
Studio composite — production artwork in a generated setBanana Frosting, close
Four Squishlist jars in a row: Apple Sherbet, Banana Frosting, Pre 98 Bubba and Bubblegum Gelato. Studio render made from the production artwork.Open full-size image
Studio render — production artworkFour names, one masterbrand
Four Squishlist jars on a wet black counter, neon lights out of focus behind and reflected below. Studio composite: production artwork in a generated set.Open full-size image
Studio composite — production artwork in a generated setFour names under neon

Campaign

A proposed direction

The Squishlist campaign direction: feed posts, stories and a typographic frame made from the project imagery. Proposed, not published.Open full-size image
Proposed campaign direction — not publishedNames you can read across the room: posts, stories and a typographic frame

By the numbers

product names lettered
4
product names lettered
existing masterbrand kept intact
1
existing masterbrand kept intact
Process & productionFull write-up, print specs, timeline, files, credits

Overview

The Squishlist is an existing brand. My part was the product-name lettering and the packaging artwork for individual products, composed into jar wraps under that masterbrand.

The challenge

Within an existing masterbrand, each product name needed its own personality while staying usable on a small-format label.

Creative direction

Each name is drawn as the main graphic — with its own letter shapes, rhythm and colour — and set into a wrap that keeps the masterbrand context.

What was delivered

Custom product-name lettering and packaging compositions, including several Banana Frosting versions and supplied wrap artwork for four products.

Design value

Distinctive name treatments give each product a recognisable character within the masterbrand. The portfolio shows the lettering and compositions, not ownership of the masterbrand or market performance.

The problem is framed from the finished work, not quoted from a client brief.

Delivered

  • Product-name lettering
  • Jar-wrap artwork
  • Alternative visual treatments

Evidence

Verified fact
Lettering wraps are supplied for Banana Frosting, Apple Sherbet, Pre 98 Bubba and Bubblegum Gelato.
Three original Banana Frosting working versions are in the source files.
Design reading
Heavy outlines keep the names dominant over detailed backgrounds.

Credits & notes

  • Product lettering and wrap artwork — Faraz Khadivdjam
  • Squishlist masterbrand — existing brand, not Faraz’s design
  • Some imagery in this project is AI-assisted (as noted in the original portfolio)
  • Studio renders — made in Blender from the production artwork, 2026
  • Studio composites — production artwork rendered in Blender on background plates generated with Magnific (Freepik) from text prompts, 2026
  • Studio sets — production artwork on the 3D models, rendered in Blender, 2026 (no generated imagery)
  • Flat lays — production artwork rendered in Blender on top-down scenes generated with Magnific (Freepik) from text prompts, 2026

In short

Four names, four characters, and the masterbrand left intact.

Next project Terp Krush Lettering that wraps around the product.

Contact

Have a project in mind?

Tell me what you’re making, what you need designed, and your timeline. For design roles or collaborations, email me directly.

Email Faraz Contact page

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