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Work Brand identity Packaging

VYBE

A six-flavour range that reads as one brand

Role Visual identity and packaging system

Six VYBE tins lying lid up in two staggered rows on a pale grey-green set, each flavour colour clearly separate. Studio render — production artwork on the 3D model, Blender, 2026. Open full-size image
Studio render — production artworkThe six flavours, lids up

The design challenge

One frame for six flavours

Six energy-pouch flavours had to be easy to distinguish on a small round lid. I set the VYBE wordmark, caffeine information and flavour name in fixed positions. Colour and flavour artwork do the work of telling each tin apart.

Board: six VYBE lids with their flavour names, and six back labels below.Open full-size image
Presentation board — compiled from the design filesLids and back labels for six flavours

The system

Fixed positions, flexible colour

  1. VYBE Spearmint lid, close: the angular wordmark, PRE WORKOUT POUCH, 100 MG CAFFEINE and the flavour name. Studio render — production artwork on the 3D model, Blender, 2026.Open full-size image
    Studio render — production artworkSpearmint lid, close

    Wordmark and dose hold their place

    The VYBE wordmark, the 100 mg caffeine line and the flavour name sit in the same positions on every lid.

  2. VYBE Energy Spearmint lid label: angular VYBE wordmark, 100 mg caffeine, mint leaves.Open full-size image
    Original artworkSpearmint lid

    Colour and artwork do the sorting

    Each flavour changes only its colour and illustration, so six tins separate at a glance.

  3. VYBE round reverse label with directions, ingredients, warnings and barcode.Open full-size image
    Original artworkReverse label

    Three surfaces, one pack

    The reverse label separates the detailed copy from the identity; the narrow side wrap repeats the brand so it stays visible as the tin turns.

I applied that hierarchy across 18 lid, side and back labels, then adapted it to a taller rectangular format.

Identity

Colour, type and system

VYBE mark.
VYBE mark

Palette

Sampled from the production files

  • #040507 RGB 4 5 7
  • #3E302B RGB 62 48 43
  • #6C8775 RGB 108 135 117
  • #C56342 RGB 197 99 66
  • #DEC993 RGB 222 201 147

Type

VYBE lettering in use.
Side wrap, 193 × 11.5 mm, shown at full width

Palette sampled from the production files; type and system as printed

Brandbook and range

What stays, what changes

Board: six VYBE side labels stacked, the same line of type in six colours.Open full-size image
Presentation board — compiled from the design filesThe side label, recoloured for each flavour

Select a board to open it at full resolution.

Original artwork

The files, at readable size

Six taller rectangular VYBE labels using the same wordmark and information order.Open full-size image
Original artworkThe same hierarchy on six taller rectangular labels

In use

Where it meets people

VYBE tins on black rubber gym flooring, one standing on its edge, gym lights out of focus behind. Studio composite: production artwork in a generated set.Open full-size image
Studio composite — production artwork in a generated setIn the gym

Part by part

One tin, six flavours

  1. An angular wordmark leads

    An angular wordmark leads

    Visual identity and packaging for a six-flavour energy range in a round tin.

  2. The reverse

    The reverse

    A Ø 48 mm back label holds the detailed copy, apart from the identity.

  3. Six flavours

    Six flavours

    Spearmint, Peach Rings, Pineapple Mango, Sour Gummy Bear, Fruit Punch and Blue Raspberry.

3D: the production artwork on the real dimensions

Delivered

What I delivered

  • Six flavour lid labels
  • Six side labels, 193 × 11.5 mm
  • Six back labels, Ø 48 mm
  • Six taller rectangular label layouts
flavours on one system
6
print-ready labels: lid, side and back
18
layouts including the rectangular format
24
for all twelve side and back labels
5 days
Print specs, process and creditsSizes, the full write-up, files and sources

Built to print

Side label
193 × 11.5 mm wrap
Back label
Ø 48 mm: directions, active ingredients, warnings, FDA disclaimer
Barcode
EAN-13 on the back label
Fixed callout
100 mg caffeine per pouch
Files
Adobe Illustrator, vector PDF per label

Overview

VYBE Energy is a pre-workout pouch in a round tin; every lid states 100 mg caffeine per pouch. The supplied range has six flavours: Spearmint, Peach Rings, Pineapple Mango, Sour Gummy Bear, Fruit Punch and Blue Raspberry.

The challenge

A six-flavour range needed distinct variants while keeping a clear family identity. The front, reverse and wrap also had to work as connected parts of the same pack.

Creative direction

Fixed: the wordmark, product category and order of information. Variable: flavour colour, imagery and name. The same rules carry from the lid to the reverse label, the narrow side wrap and a taller rectangular label format.

What was delivered

Six flavour identities with lid, reverse and side artwork, plus six taller label layouts that carry the system into a rectangular format.

Design value

The system gives the brand a repeatable way to distinguish variants without rebuilding each label. Sales or recognition gains were not measured.

The problem is framed from the finished work, not quoted from a client brief.

Timeline

  1. 4 Jul 2026

    Side and back labels for all six flavours

  2. 8 Jul 2026

    Side labels final

Evidence

Verified fact
Six flavour lids are supplied, each stating 100 mg caffeine per pouch.
Lid, reverse label, side wrap and six rectangular layouts are in the source files.
Design reading
Fixed positions with a changing flavour colour make the range read as one family.
Intended benefit
New flavours can be added by changing colour, imagery and name.

Credits & notes

  • Identity and label artwork — Faraz Khadivdjam
  • Studio renders — made in Blender from the production artwork, 2026
  • Studio composites — production artwork rendered in Blender on background plates generated with Magnific (Freepik) from text prompts, 2026
  • Studio sets — production artwork on the 3D models, rendered in Blender, 2026 (no generated imagery)
  • Flat lays — production artwork rendered in Blender on top-down scenes generated with Magnific (Freepik) from text prompts, 2026

A fixed frame and six flavour signals: one brand at arm’s length, six products up close.

All work

Next case The Squishlist Product names drawn by hand

Contact

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Tell me what you’re making, what you need designed, and your timeline. For design roles or collaborations, email me directly.

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