Date
25/02/2024
Gumpillow
Maximum Flavor. Maximum Impact.
Services
Brand Identity & Packaging System
Tools Used
Photoshop, Illustrator,AI
Client
Gumpillow Nicotine Pouches
Overview
GunPillow Nicotine Pouches is a playful yet premium brand built around comfort-driven visuals and bold shelf impact.
I led the project from concept to execution — developing the logo, visual system, packaging, and flavor differentiation to create a cohesive and retail-ready identity.
Brand Strategy
• Create a bold, scalable wordmark
• Build a flexible flavor system
• Design packaging with strong shelf impact
• Deliver production-ready artwork
Visual Identity System
• Defined color system for flavor differentiation
• Clear typography hierarchy
• Modular packaging grid
• Balanced branding & compliance layout
100 Vapes. 100 Strains. 100 Custom Designs.
Creating 100 strain designs required constant reinvention. Each concept needed its own personality while staying aligned with the overall 100 Vapes identity. It was a process of creative exploration and brand discipline. These nine designs represent my strongest and most memorable executions.
Extended Brand Applications
Beyond the core packaging series, this project expanded into additional branded materials developed under the Underbait name. These supporting products were designed to maintain the same visual language while adapting to new formats and use cases.
From secondary packaging to related branded assets, each piece was created to reinforce consistency, strengthen brand recognition, and extend the overall identity beyond the main product line.
Collaborate, 👋
create amazing things together!
Ready to elevate 🚀 your brand? I specialize in creating stunning 🎨 digital experiences that 🎨 captivate and engage. Let’s bring 🚀 your vision to life!
