Date
25/02/2024
Cali Nicotine Pouches
Branding & Packaging Design Process
Services
Brand Identity & Packaging System
Tools Used
Photoshop, Illustrator,AI
Client
Cali
1. Strategy & Market Positioning
The brand was positioned to:
• Compete visually in a crowded nicotine category
• Appeal to a bold, modern adult audience
• Communicate flavor and strength instantly
• Maintain consistency across multiple SKUs
Research focused on competitor packaging, color psychology, and retail visibility.
2. Brand Identity Development
The identity system includes:
• A dominant, recognizable logo
• Strong typographic pairing (Bebas Neue + Allenoire)
• A defined primary color palette
• A scalable flavor-based accent system
The result is a brand that feels confident, grounded, and immediately recognizable from distance.
Visual Identity System
To ensure consistency across product lines, I developed:
• A defined color system for flavor differentiation
• Clear strength hierarchy indicators
• Structured layout grids for front and back panels
• Controlled balance between branding and compliance text
This allows new flavors and strengths to be introduced without breaking brand consistency.
Packaging Application
The system was applied across multiple flavors, each with:
• Distinct visual environments
• Consistent brand placement
• Clear strength visibility
• Unified layout structure
The result is a cohesive yet expressive product line built for retail impact.
Extended Brand Applications
Beyond the core packaging series, this project expanded into additional branded materials developed under the Underbait name. These supporting products were designed to maintain the same visual language while adapting to new formats and use cases.
From secondary packaging to related branded assets, each piece was created to reinforce consistency, strengthen brand recognition, and extend the overall identity beyond the main product line.
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