Date
25/02/2024
100 Vapes
Maximum Flavor. Maximum Impact.
Services
Brand Identity & Packaging System
Tools Used
Photoshop, Illustrator
Client
100 Vapes
Overview
100 Vapes is a bold, high-impact vape brand developed to stand out in a saturated retail market. The goal was to create a modern, scalable identity that feels energetic, premium, and instantly recognizable both on shelves and online.
I handled the brand from concept to execution — logo, visual system, packaging design, and product rollout.
Brand Strategy
The vape market is highly competitive, with brands relying heavily on color, flavor cues, and shelf presence.
The objective was to:
Create a strong, memorable wordmark
Build a flexible system for multiple flavors
Design packaging optimized for retail visibility
Ensure production-ready files for manufacturing
Visual Identity System
To ensure consistency across product lines, I developed:
A defined color system for flavor differentiation
Typography hierarchy for product information
Clear layout grid for packaging fronts and backs
Visual balance between branding and compliance text
100 Vapes. 100 Strains. 100 Custom Designs.
Creating 100 strain designs required constant reinvention. Each concept needed its own personality while staying aligned with the overall 100 Vapes identity. It was a process of creative exploration and brand discipline. These nine designs represent my strongest and most memorable executions.
Extended Brand Applications
Beyond the core packaging series, this project expanded into additional branded materials developed under the Underbait name. These supporting products were designed to maintain the same visual language while adapting to new formats and use cases.
From secondary packaging to related branded assets, each piece was created to reinforce consistency, strengthen brand recognition, and extend the overall identity beyond the main product line.
Collaborate, 👋
create amazing things together!
Ready to elevate 🚀 your brand? I specialize in creating stunning 🎨 digital experiences that 🎨 captivate and engage. Let’s bring 🚀 your vision to life!
